There is far more strain than at any time nowadays for moms and dads to develop beautifully developed nurseries and children’s rooms. With #babynursery obtaining additional than 168 million sights on TikTok, from minimalist to mid century present day and large-stop designer looks, though a baby possible will not keep in mind what their nursery seemed like—social media will. An additional massive factor in home furniture conclusions for mom and dad right now is discovering pieces that are non-poisonous and eco-welcoming.

However, one AAPI enterprise is major the way in the two these markets as very well as the mass sector sector of toddler home furniture. Million Dollar Newborn Co. was founded in 1990 in Los Angeles by Daniel and Maryann Fong and is now led by their children CEO Teddy Fong and CRO Tracy Fong. Despite the fact that it is the dad or mum enterprise of 7 models most notably Namesake, Babyletto, DaVinci, and Nursery Is effective, it carries on to be a loved ones-run business.

Motivation To Safer Solutions

As dwelling a nontoxic (or at the pretty minimum) fewer poisonous way of life has become a precedence for numerous, especially for mothers and fathers, Million Greenback Infant Co products are a key go-to for security at all price factors. With cribs ranging from beneath $200 from DaVinci to $10000 from Nursery Works—nearly almost everything the enterprise tends to make is non-toxic and sustainable.

“Million Dollar Baby Co. has partnered with UL to examination products and solutions towards the most arduous 3rd-bash chemical emissions benchmarks by way of the Greenguard Gold certification software. These stringent scientific tests scan for more than 10000 chemical emissions and Risky Organic Compounds (VOCs),” suggests Vice President of Manufacturer Sara Worland.

76 per cent of the item line throughout the company’s seven brand names are Greenguard Gold Accredited. This contains all mattresses, 98 % of cribs, and 95 p.c of rockers and gliders. It is also 1 of the incredibly couple organizations in the nursery area to have dressers that fulfill UL’s rigorous qualifications with 38 percent of dressers certified.

Million Greenback Little one Co has also addressed the challenge of foam applied in rockers and gliders, which are some of the most toxic parts of nursery home furniture. “We’ve ensured the foam applied in the seat of all our rockers and gliders satisfies all CA TB117-2013 flammability demands and are CertiPUR-US licensed. This signifies that the foam is made devoid of PBDE or Tris flame retardants, heavy metals like mercury, formaldehyde, CFCs, and phthalates which can result in extra pollutants in the household,” explains Worland.

In addition to this, sustainability is a most important precedence for the model. “All seating selections attained FSC Certification for their wood frames in late 2021, and we only use the most sustainably sourced woods accessible for cribs and dressers like New Zealand Pine,” states Worland.


Babyletto is arguably Million Dollar Baby Co’s most nicely-recognized manufacturer. Talk to any attractive mother or father with a child at the moment in diapers and there’s a very good prospect if they really don’t own Babyletto’s Hudson, Lolly, or Gelato Cribs, they’ve at least witnessed them. These mid century modern inspired minimalist cribs are bought immediately via Babyletto as perfectly as at Pottery Barn Children, Wayfair, and Crate and Barrel. With the minimalist neutral trend at the moment at its peak, most of Babyletto’s prospects are from big towns, specially in California and New York. Although the cost issue is regarded as mid-selection, this line is well known with superstars which include Meghan Markle, Margot McGee, Heather El Moussa, and Elaine Welteroth.

Instagram and TikTok are massive factors powering the brand’s results. “The local community on social media is a huge driver for our brands since it will allow us to link with new and anticipating mothers and fathers directly and uncover insights about what is most vital for their nurseries,” suggests Worland. “We can also look at developments and fashion suggestions develop into preferred in genuine-time which can manual what fabrics or finishings we must use on impending seating goods or cribs. It is also a excellent option for us to obtain comments on our items and husband or wife with outstanding articles creators.”

But even people who really do not make decisions based mostly on what influencers post gravitate in direction of Babyletto’s aesthetic such as Los Angeles mom Chanel Kenner, who is currently using the Lolly 3-in-1 convertible crib in Black/Washed Natural for her second daughter. “I cherished the fashion. I like black, white, and neutral colours, primarily for furnishings. When I observed this crib and the sheets that came with it, I had to have it. I obtained the dresser and altering table, way too, that comprehensive the established.”

When her first youngster graduated from the toddler mattress, Kenner felt rather “bittersweet” that her Babyletto established would no extended be vital. Fortuitously, she turned expecting with her second youngster soon thereafter and was psyched to use it once again. “They are so strong and continue to definitely on-craze. As well as I will constantly appreciate the black/natural wooden appear no matter whether it is in model or not. The nursery is truly the dream eyesight I experienced years ago, but I eventually figured out how to make it come to existence.”

Nursery Performs

Nursery Is effective is the brand’s luxury line with some of the most showstopping cribs ever created. This consists of the famed Vetro acrylic crib that Kim Kardashian and Beyoncé utilised. The Luma, which is a related crib with a fairly much more modern day style and design is also well-known amid famous people like Matt Sorum of Guns N Roses. His Palm Springs nursery was highlighted on Architectural Digest in December 2022.

Nursery Works’ most recent launch is the head-turning Gradient Crib, which appears far more like modern art than child home furnishings. Developed by Matthew Grayson and produced in Minnesota, it is manufactured from 100 per cent strong maple hardwood and is one particular of the most expensive cribs on the sector priced at $10000.


DaVinci is an extremely fascinating brand name mainly because while its mass market—the line certainly goes outside of the basics in terms of structure, colours, and variations. Jenny Lind, which was the company’s 1st-at any time crib is a fantastic case in point of this. Priced underneath $200, it is accessible in a assortment of hues from blush pink to shades of green and black. It appears to be as if it really is been designed for social media posts, still it is been in manufacturing for more than 30 years.

Irrespective of the price tag, dad and mom have observed DaVinci’s choices to be almost shockingly tough. Rebecca Bingham, a mom of seven small children in San Mateo, California tells me. “We originally received a DaVinci mini crib for my oldest (now 22) simply because we ended up poor and experienced no place. Again then you had to go to a newborn furniture retail outlet. We preferred the plan that grew to become a toddler mattress. There was a five-yr crack concerning our very first two young ones. But we handed it close to to my sisters.”

Soon after employing it for two small children, Bingham upgraded to a comprehensive-sized crib, finally ending up with three cribs complete. “My little ones had been the variety that chewed on the rails, that vaulted out of them or climbed into them to pay a visit to young siblings. We wanted strong and they are. The nontoxic matter was significant because my young ones constantly gnawed on the leading rail.”

Million Greenback Little one Co will keep on to grow DaVinci in 2023 with new cribs, a glider, and further goods in the Carter’s By DaVinci line.


Marketed under the identify Million Dollar Baby Vintage for 30 years—Namesake is the brand’s standard line preferred in the Midwest, Northeast, New England, South, and Southeast.

Although this line was re-named in 2022, 2023 will mark a re-launch with new products and solutions and partnerships. Worland explains, “We’ve relaunched the Million Dollar Little one Typical model as Namesake which we are managing as a total new brand name with an updated mission statement and brand name values. We did this because Namesake speaks to fashionable moms and dads who want a laid-back, cozy, and eclectic design and style strategy in their homes. Namesake fills a hole in the current market for a present day and traditional aesthetic that moms and dads have been searching for.”

Colorado Springs mom, Sasha Watson bought the 4-In-1 Convertible Crib in January 2021 without figuring out everything about the brand, but she was enticed by practicality and eco-welcoming element, telling me, “It was least difficult to get the matching dresser and be accomplished with it.”

The Upcoming Of Million Greenback Newborn Co

Sustainability will continue on to engage in a important part across all brand names. For example, Million Dollar Toddler Co is in the course of action of transitioning quite a few of the present linen fabrics from eco-performance to Stay-Sensible material which is water-resistant, stain-resistant, and manufactured with recycled fibers soured from plastic water bottles. “Sustainable practices are vital from the get started of the supply chain course of action to the instant it reaches our customers,” suggests Worland. One particular case in point of this is Babyletto’s new GOTS Qualified Organic and natural Muslin Cotton Crib Sheets.

The brand will also continue on its partnership with FloorFound, which sells unused open up-box and returned items from a range of brand names throughout most big home classes. Million Dollar Baby Co has its individual branded storefront on the website featuring items Babyletto, DaVinci, and Namesake at a lessened price. This is not only a good way to make these goods far more obtainable to mothers and fathers on any funds, but it has also stored much more than 12 tons of household furniture in circulation and out of landfills.

In addition to new convertible cribs throughout all strains, Million Dollar Little one will also be incorporating excess features and conveniences to their merchandise together with machine charging ports on new gliders and recliners, which is a good convenience most mothers and fathers will certainly appreciate.